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Springbot enables small- to medium-size retailers to take full advantage of even the most complex marketing data. We do it by delivering marketing automation and analytics in one dynamic platform, eliminating the need for separate tools and making the overwhelming task of running and tracking multi-channel marketing campaigns ridiculously simple. Then Springbot does something unique; we offer data-driven marketing recommendations that give you the confidence to make smarter marketing decisions to help grow your revenue. That’s the true power of Springbot Data-driven eCommerce Marketing
One of the first online retailers specializing in baseball and softball equipment, Better Baseball has relied on Springbot for NRO's robust demographic and ROI reporting to provide critical business intelligence.
"By connecting our NCR Retail Online store to Springbot's big data engine, we were able to quickly use our customer, prospect, and purchase history data to make smarter marketing decisions,” explains Scott Zambito, purchasing director at Better Baseball. "The insights we’ve gained helped us increase sales by 21 percent and our average order value by 22 percent within just 3 months."
MarineEngineParts.com also relies on the data from Springbot for NRO to improve the way they market their products and business through predictive analytics. Since incorporating the technology, they have already grown their order volume by 8.4 percent.
"I really like the way this technology gives us a silent salesman who is working 24/7 to ensure we get every sale possible," said Nathan Welch, marketing manager at MarineEngineParts.com. "It conveniently tracks everything we do as well as giving me visibility of what customers are clicking on and how those clicks are converted to sales."
- Data-Driven Marketing Recommendations: We identify problem areas in your eCommerce store (such as abandoned carts or low email click-through rates) and walk you through opportunities to drive more traffic, conversions, and revenue.
- Revenue & ROI Tracking: View exactly how much traffic, conversions, and revenue are generated from your marketing campaigns and the marketing actions you take.
- Channel Attribution: See how each marketing channel (email, social, online, retargeting, etc.) is performing in real-time.
- Product Conversion Reports: Track the performance of every product in your store’s catalog based on views, sales, abandoned carts, conversions and more.
- Demographic Data: We give you your customers’ demographic data (like age, gender, income and more) to provide you with a comprehensive understanding of who your marketing efforts should be directed towards.
- Social Data: Cultivate deeper insights with data from your customers’ social media profiles, like who is on Twitter and Facebook.
- Customer Segments: Get to know your customer base with our pre-built customer segments – including insights like gender, age, household information, location, and much more.
- Custom Segmentation: Create your own customized customer segments to implement highly personalized marketing campaigns that fit the needs of your marketing campaigns.
- 3rd-Party Email Integration: including NCR Customer Connect, Constant Contact, and MailChimp
- Automatic Triggered Emails:
- Hootsuite Integration: Use Hootsuite to schedule and organize your social media? No need to move everything over to a new platform. We are fully integrated with Hootsuite to enhance your content creation and analytics. We’ll track your published content for revenue attribution and provide you with content suggestions based on your store’s data.
- Instagram: Easily transform your Instagram account into a social storefront that drives social engagement and sales. We’ll help you create a landing page with featured products to add to your profile’s bio section to reduce the amount of steps to checkout from Instagram.
- Twitter: Do you know how much traffic and revenue is generated from every tweet? Do you know which of your customers buy from Twitter and what products they are purchasing? The springbots do. We integrate with Twitter to help you schedule tweets from your Springbot dashboard and then track revenue generated from Twitter. You can even tag your tweets by “funny” “informational” and more, so that you can start to get an understanding of which types of content better resonates with your audience.
- Facebook: Do you know how much traffic and revenue is generated from every Facebook post? Do you know which of your customers buy from Facebook and what products they are purchasing? The springbots do. We integrate with Facebook to help you schedule posts from your Springbot dashboard and then track revenue generated from Facebook. You can even tag your posts by “funny” “informational” and more, so that you can start to get an understanding of which types of content better resonates with your audience.
- Pinterest: Save time with Springbot’s Pinterest integration and directly schedule pins from your dashboard and track which pins are leading to sales, and which ones are not.
- Social Calendar: Quickly schedule all of your social posts from Springbot for the day, week, or month and get recommendations for content to post based on your store’s data.
How Does springbot Work?
1) Link your online store.
Customer, prospect, and purchase history data in your NCR Retail Online store is connected to springbot's “Big Data” engine.
2) Launch the smartest marketing actions.
Then the springbots go to work and use predictive analytics to determine which marketing actions will provide your best revenue opportunity. springbot integrates with the marketing tools below plus many more.
3) Learn from springbot's tracked results.
springbot has integrated NCR Retail Online with the top ecommerce marketing tools to track each marketing action from click to conversion to revenue and ROI.
What is Smarter Marketing?
Marketing Robotics is a technology solution that combines big data, predictive analytics, channel integration, and marketing mix optimization. Large enterprises, like Amazon and Target, have been perfecting marketing robotics for several years. Now small and medium businesses can leverage these same solutions to grow their online businesses with springbot's ecommerce marketing platform.
Schedule a Demo
To learn more about Springbot for NRO, and how it integrates NCR Retail Online with the top ecommerce marketing tools to track each marketing action from click to conversion to revenue and ROI, schedule a demo today.
Monthly Fees for Springbot
Springbot for NRO is a SaaS ('software as a service') solution and requires a monthly service plan with Springbot – see Springbot Price Plans for current plan prices.
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Configuration, personalized training, and technical support are not included with the purchase price of the extension.