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NRO Extras Demo Store

Documentation - Market Segmentation Suite

Features

Market Segmentation Suite extension takes the concept of customer segmentation to a whole new level. Whether you choose to target your customers on a one-to-one (personalized) or one-to-many (customer group) basis, you control with precision who sees what and when based on what you know about them. Use your understanding of a visitor's propensity to buy to maximize the probability of a purchase.

  • Audience segmentation based on any criteria
  • Export segmented lists using the most appropriate channels and methods for each segment
  • Targeting rules based on multiple conditions:
    • total sum of orders
    • number of orders
    • customers' information
    • etc.

Configuration

The menu that controls Market Segmentation Suite can be found in the NRO Admin Panel at the top-level under MSS.

Creating rules

Rules can be applied to orders, customers and shopping cart. To create a new rule, go to the MSS / Manage Rules menu, and click the Add New button. In the page opened you can find 2 tabs: Rule Information and Conditions. At the Rule Information tab you can define a name for the rule and specify its status. At the Conditions tab you can specify the following conditions for the rule:

Orders Conditions:

  • Number of orders
  • Sales amount (total/average)
  • Purchased quantity (total/average)

Each of the Orders Conditions has the following sub-conditions:

  • Order status
  • Order date

Customer:

  • Customer address
    • City
    • State
    • Country
    • ZIP
    • Telephone
    • Company
  • Customer group
  • Date of birth
  • Billing address
  • Shipping address
  • Email
  • First name
  • Last name
  • Newsletter subscription
  • Advanced newsletter subscription

Shopping cart

  • Grand total
  • Number of items

Products

  • Product list (wishlist/shopping cart)
    • Name
    • SKU
    • Price
    • etc. (other product attributes)
  • Product history (how many times the product was viewed/ordered)
    • Name
    • SKU
    • Price
    • etc. (other product attributes)

Exporting

Under MSS / Customers and MSS / Orders, you'll find an additional filter for Apply segmentation rule. Using this filter, you can select a rule then click the Search button, and the customers/orders that satisfy the requirements of the selected rule will be displayed. You can then export these customers/orders them to a CSV or XML file.

Troubleshooting

I've set up everything correctly and inserted the HTML code, but my promo is not displaying.

Clear the store cache, clear your browser cache and domain cookies, and refresh the page.

My configuration changes do not appear on the store.

 Clear the store cache, clear your browser cache and domain cookies, and refresh the page.

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