What are the key differences between Nextopia and Amasty's Search Pro?

There are three main points that differentiate site search services (e.g., Nextopia) from plug-ins (e.g., Amasty's Search Pro).

First, site search services take less work and maintenance. While both options can provide reports, the reports from plugins are only useful if you put in the effort to modify your practices. This can take an endless amount of time and money. The reporting available through a site search service, like Nextopia, highlights the products that are performing the best in an easy to understand manner. Through this report you are able to learn more about your conversions, bounce rate, and average order value.

Second, a site search service, like Nextopia, provides more resources. Site search providers have a support team and industry experts available to help make implementation seamless. Plugins are more complicated and put a strain on servers.

Third, a site search service has the ability to learn from your customers. While site search services, like Nextopia, have an intelligent learning algorithm that helps automatically promote your best products at the top of search results — a plugin does not. Plugins lack the intelligent algorithms that power these features.

While both approaches can improve the user's search experience, only a search service, like Nextopia, actually improves the relevancy of search results over time by pushing the most popular, clicked-through products to the top of search results.

Feature Comparison Chart

 

Base System

Search Pro

Nextopia Site Search

Price

FREE

$

$$$

Developer

Magento

Amasty

Nextopia

Thumbnails in Search Dropdown

No

Yes

Yes

Prioritize which attributes to search

 No

Limited

 No (not necessary with a learning algorithm)

Adapts to customer behavior to automatically rank the best performing results

No

No

Yes

Error-tolerant fuzzy matching

No

No

Yes

'Sounds like' matching (e.g., "sandels" will find "sandals")

No

No

Yes

Partial term matching

No 

 No

Yes

Singular and plural variations

No 

 No

Yes

Spell correction

 No

 No

Yes

"Did you mean?" suggestions

 No

 No

Yes

Searches all of your content—from products to blogs

No

 No

Yes

Calls to action are embedded right into your search results

 No

No

Yes

Create custom synonym maps

No 

No 

Yes

Search suggestion as you type

Yes

Yes

Yes

Instant product matches

No

Yes

Yes

Advanced merchandising tools

No

No

Yes

Reports & Analytics

*Limited built-in reporting features available (Reports / Search Terms)

Limited*

Limited*

Yes

Live Example

Demo

Demo Extras

Available on request

 

More Resources

Looking for tips and tricks for improving the built-in search features? See Tips for Improving Search Results.