Where Do Prices Come From?

Your storefront displays both list price (e.g., MSRP or retail price) and selling price (e.g. "special price”). The list price only displays if it's greater than the selling price.

The list price and selling price you see in your online store are based on your Ecommerce Control settings in Counterpoint (Setup / Ecommerce / Control). This is a typical example, although your configuration may be different:

 

In NRO, you can then use either Catalog Price Rules or Shopping Cart Price Rules to create different pricing scenarios in your online store.

  • Catalog Price Rules: Discounts are shown on category and product pages. Discounted prices are visible before products have been added to cart. These rules are good for discounts based on customer groups (Wholesale vs. Retail pricing), employee discounts, and discounts applicable to entire categories (like 10% off all shoes)
  • Shopping Cart Price Rules: discounts are applied after a product has been added to cart. These rules are used to apply price rules for coupon codes, free shipping, discounts based on order total, buy X and get Y free, etc.

Learn More in the NRO Help Center: Defining and Calcuating Prices

 

Applying Discounts, and Other Pricing Features

Do your Wholesale customers pay less than your Retail customers? Do you offer employee discounts for online purchases? You can use Catalog Price Rules in NRO to created different price breaks for different customer groups to create an unlimited number of price rules for your store.

Keep reading to learn more about about creating customer-specific pricing and other pricing ideas.

 

Creating Catalog Price Rules

NRO: Promotions / Catalog Price Rules

Discounts are shown on category and product pages. Discounted prices are visible before products have been added to cart. These rules are good for discounts based on customer groups (Wholesale vs. Retail pricing), employee discounts, and discounts applicable to entire categories (like 10% off all shoes)

Learn more in the NRO Help Center: Creating Customer-Specific Pricing

 

Example 1

For example, if your Wholesale customers receive a 10% discount, you could create a price rule as follows:

 

Example 2

In some scenarios, you may wish to suppress the 'list' price and only show the final price. Contact our professional services team for optional design services ($150/hour). Using CSS, our designers can suppress the list price and/or display labels so the shopper only sees their final price.

 

Creating Shopping Cart Price Rules

NRO: Promotions / Shopping Cart Price Rules

Discounts are applied after a product has been added to cart. These rules are used to apply price rules for coupon codes, free shipping, discounts based on order total, buy X and get Y free, etc.

Learn more in the NRO Help Center: Setting Up Catalog Price Rules

If you're looking for even more ways to discount products, see Special Promotions Pro for NRO. With this add-on, you can create all kinds of new promotions, like ... Buy a coat and get the matching hat for 30% off ... Each 2nd shirt is 50% off ... Buy 3 pair of shoes and get 50% off the cheapest ... Buy 2 shirts and get any tie for just $10 ... Buy one sports coat for $100 or 2 for $90 each ... you get the idea.

 

Alerting Customers When Products Go On Sale

Automatically email customers when the price of a product changes.

Learn more in the NRO Help Center: Alert Customers When Product Price Changes

 

Suppressing Prices for Specific Items

With Catalog Permissions for NRO, you can suppress the price display on specific products, either for selected customer categories or for everyone.

In NRO, you can change the ‘permissions’ of each item, so that the item itself is visible but the price is not:

 

You can also customize the display label that displays instead of the price and Buy button, for example:

Or:

 

Learn More: Catalog Permissions for NRO

 

Suppressing Prices for Specific Categories

First, it's important to understand that prices are related to the items, not the categories they are placed in. Therefore any changes related to prices can only be done on an item-by-item basis, but not at the category level. You also have to remeber that items can be found by the search features, and thus are viewed independently from any category they reside in. However, when modifying items in NRO under Catalog / Manage Products, you can utilize the Category filter for identifying items and creating filters for use with the Bulk Attribute Changer.

With Catalog Permissions for NRO, you can suppress the price display on specific products, either for selected customer categories or for everyone. You can't globally supress prices for all the products within a category because that's not the way Magento works. Instead, you can suppress prices on an item-by-item basis. Learn More: Catalog Permissions for NRO